California’s wine industry is in trouble as values drop and the market becomes crowded! Tune in to this week’s episode of the Brand Shorthand podcast as Mark and Lorraine dive into a recent article from the New York Post detailing the suffering wine industry. Learn the challenges these sellers face, how they should adapt, and whether the wine industry can bounce back.


Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.


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Podden och tillhörande omslagsbild på den här sidan tillhör Mark Vandegrift and Lorraine Kessler. Innehållet i podden är skapat av Mark Vandegrift and Lorraine Kessler och inte av, eller tillsammans med, Poddtoppen.