026 – Creating a Human Centric Product with Playfield

Ivana Tay is the Founder and CEO of Playfield, a company that’s defining the "doggy and me" category by creating innovative human centric accessories for people who love their dogs and are constantly on the go. Their hero product is The Bailey Kit - a viral, patent pending dog walking system. And although Playfield has only been live for under a year, they’ve already been featured in British Vogue and is a brand with Victoria Secret Supermodel Taylor Hill's company, Tate & Taylor.

Before starting Playfield, Ivana spent 8 years at Google in the Bay Area and NYC growing major US and Canadian SMBs. She's also an angel investor and certified Pilates instructor. She's passionate about fighting the climate crisis, empowering more diverse builders and creators, and enabling accessible mentorship and education.

In the episode, Abbey chats with Ivana about:

• Navigating the transition from the corporate world to entrepreneurship
• How Ivana developed her hero product + utilizing customer feedback in the development process
• Other fun things like marketing strategies + staying true to yourself as a brand

You can follow Playfield on Instagram and TikTok or go shop their modular dog walking kit at ourplayfield.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠