020 – Filling a Gap in the Protein Bar Market with Resist

Resist is a low sugar, vegan protein bar company. Their story started when Drew Lederman was diagnosed with polycystic ovarian syndrome and insulin resistance at 18. Although there are many “healthy” protein bars out there, she couldn’t find one with clean ingredients that didn't trigger her hormonal symptoms or give her a fast blood sugar spike. So she teamed up with her co-founder, Emily, and a board of medical advisors to create Resist and start offering delicious, doctor-recommended vegan bars with a clinically-backed stable blood sugar response.

In the episode, Abbey talks with Drew about:

• The steps she took to research, test products and launch the business
• An expensive packaging mistake that they made in the early days
• Why those “healthy” protein bars aren’t always what they seem and how Resist is filling a gap in the industry by focusing on ingredients that won’t spike your blood sugar
• Tips for making the transition from D2C to retail and thinking out of the box when it comes to choosing retail partners

You can follow Resist on IG and Tiktok or go shop their products at eatresist.com! And use the code "HEARTLED15" to get 15% off your order 🎉

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠