Rif (which stands for Regenerative International Female) is a wellness company that makes non toxic, organic period care products using hemp fiber. It was founded by childhood best friends Val Emanuel and Rebecca Caputo in 2022 and they’ve quickly taken off as a trusted new voice in the period care industry. They are all about providing safe and non hormone disrupting cycle care solutions for women and lowering their carbon footprint one period at a time. In the episode, Abbey chats with Val about:

  • What led her to the period product business + her first steps to starting Rif
  • Big challenges they faced (like finding a manufacturer, deciding how many SKUs to launch with, and marketing regrets)
  • Their experience on the tv series Side Hustlers and how it has impacted their business


You can follow Rif on IG @rifcare or go shop their products on rifcare.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

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