Patti Oliva started her journey of creating Tony's Denim after struggling to find jeans that fit correctly. It seemed like everything was either too tight in the thighs or too loose in the waist, giving you this awkward gap in the back. She questioned why the waistband couldn’t be adjustable?? Allowing women to tailor their jeans themselves and always get the perfect fit. Since she couldn’t find anything on the market that matched what she wanted, she took the leap and decided to create them herself!

In the episode, Abbey chats with Patti about:

  • How she started Tony’s Denim while still in college and some of the unique challenges that came along with that (like finding a mentor, figuring out how much money to invest in the business, and creating her first collection)
  • Lessons she learned from her first launch
  • Her hopes for the future of denim and sizing for women’s clothes


You can follow Tony's Denim on IG or Tiktok or go shop their jeans on tonysdenim.com! (Make sure to use the code "tony10" to get 10% off your order)

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

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