My guest this week is Danielle Close - founder of My Skin Feels - a skincare brand using rescued food.
Danielle discusses early lessons about hard work from her entrepreneurial father and teacher mother, struggling in an academic school as a dyslexic student, and finding her way into beauty through makeup training and an early role as Charlotte Tilbury’s PA, where she learned “never take no for an answer.”
After years in beauty and burnout, she moved toward natural and ethical wellness, ultimately founding My Skin Feels - initially inspired by her own anxiety and self-care journey and later defined by making skincare from rescued food byproducts. She explains reverse-engineering formulas to meet performance goals, customer education challenges, and the surprising benefits for skin conditions driven by her rescued food ingredients.
We get into the detail of bootstrapping the business, building sales through relentless market stalls, turning down a Dragon’s Den deal for a better investment deal and her parallel life as a trained fifth-generation psychic medium whose intuition influences her decisions.
This is a fascinating whirlwind!
Find My Skin Feels on Instagram here
Find the My Skin Feels website here
Find Danielle's own website here
Don't forget to join the conversation with me on Instagram here
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