In this episode I speak to makeup artist and comedian Genevieve Turley, who went from years of slow Instagram growth to gaining 90,000 followers in a week after a comedy reel went viral. Genevieve shares how she blended beauty with humour to help women feel seen and less intimidated by makeup, while showing up on camera as herself, without apology.
She explains that virality doesn’t automatically bring brand deals, emphasises consistency, and discusses maintaining integrity when big brand deals are on the table.
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