Women's Business
Avsnitt

#121: Eve Williams on Consumer Trust and Transformation at eBay UK

Dela

This is a different conversation but one I loved, with Eve Williams, general manager of eBay UK as discuss Eve's journey from a working-class upbringing in Warrington to senior leadership. Eve reflects on her mother’s community-focused teaching, unhelpful early careers advice, and creating her own opportunities, from driving a Luton van for campus promotions to becoming the “elf” on Tesco’s Christmas gift guide and rising to managing director at Cedar Content. She discusses positive role models, balancing leadership with collaboration, IVF, miscarriage, and motherhood in corporate life, and ASOS’s high-growth era of inclusive campaigns and social/mobile experimentation. At eBay, she frames the platform as an economic leveler centered on trust and recommerce, highlighting the Love Island partnership, seller support programs, fee changes and live commerce.

There's loads to learn from Eve who is an inspiring woman in the c suite, leading from the front but crediting team collaboration as key to her success.

Find eBay HERE

Follow Eve on LinkedIn here

The woman Eve shouted out was Sophie Pender

Join the conversation with me on Instagram here]

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