My guest this week is illustrator and artist Louise Lockhart, aka The Printed Peanut. Louise shares growing up with artist parents, studying illustration at Glasgow School of Art, and initially waitressing and travelling while building a portfolio. A pivotal year in Canada working in a stationery shop taught her practical retail and business basics and led her to start selling her screen-printed cards and wrap, and so The Printed Peanut was born.
Back in the UK she gave herself a year to make it work, saying yes to everything, pitching with physical samples, and using early Instagram momentum.
We discuss balancing commissions with personal work, resisting growth pressure, outsourcing fulfilment, revenue streams, and defining success as sustainability and creative integrity.
Find Louise on Instagram here
Find her website here
The woman Louise shouted out was Donna Wilson
Join the conversation with me on Instagram here
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