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#1035 When entrepreneurship doesn't go as planned, what happens next? In this candid follow-up conversation, Dini McCullough Amozurrutia returns to Millionaire University to share the honest story behind the closing of Dini's Divine Pies. After leaving a career as an attorney to pursue her pie business full-time, Dini built a loyal following, catered high-profile events (including a wedding at the British Embassy), and explored wholesale opportunities with retailers like Whole Foods — but ultimately had to make the difficult decision to shut down as rising costs, shifting consumer spending, and economic headwinds took their toll. Dini opens up about the grief of letting go, why she refuses to call the experience a failure, and how the lessons she learned are already shaping her next chapter: a return to legal practice, a cross-country move to Los Angeles, and early-stage ideas for a podcast and book rooted in storytelling and community. This episode is a must-listen for any entrepreneur navigating a pivot, a setback, or the hard decision to close a business — and a reminder that resilience often looks less like pushing through and more like knowing when to be honest with yourself!
What we discuss with Dini:
+ Leaving law for pie business
+ Early success and growing buzz
+ Economic headwinds hit hard
+ Rising costs, shrinking margins
+ Cutting staff, doing it all
+ Exploring wholesale and pivots
+ Avoiding the sunk cost fallacy
+ Grieving the business's closure
+ Not viewing it as failure
+ Next chapter: law, LA, storytelling
Thank you, Dini!
Check out Dini's Divine Pies at DinisDivinePies.com.
Follow Dini on Instagram and Substack.
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