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#1034 Thinking about turning your passion into a franchise or buying into a proven brand? In this episode, host Brien Gearin sits down with Jami Stigliano, founder of Diva Dance — a fun, confidence-building dance concept for adults with 50+ franchise locations across North America. Jami shares how a disappointing dance class in New York City led her to create Diva Dance, grow it through partner studios and memberships, and ultimately scale via franchising. She breaks down the difference between being a founder and an entrepreneur, what makes a great franchisee (follow the system, build culture, stay consistent), the real costs behind franchising, and the step-by-step process someone goes through when they raise their hand and say, “I want in!”
(Original Air Date - 12/5/25)
What we discuss with Jami:
+ Origin of Diva Dance
+ Solving a bad class experience
+ Community-driven class model
+ Choreography vs. follow-the-leader
+ Partner studios vs. brick-and-mortar
+ Membership-based revenue
+ Why she chose franchising
+ Founder vs. entrepreneur mindset
+ What makes a great franchisee
+ Steps to becoming a franchise owner
Thank you, Jami!
Check out Diva Dance at DivaDance.com.
Schedule a 15 minute connection call with Jami.
Follow Jami on all social platforms @divadancehq.
Watch the video podcast of this episode!
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