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#1029 Your brand voice isn't something you invent — it's something you uncover, and most business owners have no idea theirs is a mess until they try to scale it! In this episode, brand voice finder Justin Blackman breaks down why generic descriptors like "friendly, bold, and casual" (what he calls "the trifecta of nothingness") say nothing at all, and how real brand voice comes down to three things: vocabulary, tone, and cadence. Justin dives into why AI can now mimic your writing style almost perfectly but still can't tell you what you actually want to say, why consistency doesn't mean sounding identical across every platform, and how defining your "villains and monsters" can sharpen your message and attract the right audience. Whether you're a solopreneur drowning in too many ideas or a growing brand that's lost its edge, this conversation is packed with practical ways to find — and protect — the voice that makes people trust you enough to buy!
What we discuss with Justin:
+ Brand voice = vocabulary, tone, and cadence
+ Avoid the "trifecta of nothingness" (friendly, bold, casual)
+ Voice vs. branding vs. personality — know the difference
+ Identify what you're against to find your voice
+ Manifesto Maker: getting feisty to get specific
+ Consistency means clarity, not sameness across platforms
+ AI can mimic style but not perspective
+ Define your villains and monsters
+ Whittle 100+ tone words down to your core 3-6
+ Having something to say matters more than writing well
Thank you, Justin!
Check out Justin Blackman at JustinBlackman.com.
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