We audited a Klaviyo account and found 16,000 people  actively browsing, adding to cart, visiting the site — who couldn't receive a single marketing email.

Not because they unsubscribed. Not because they  complained. The brand had manually suppressed them  by following what's considered a best practice:  cleaning the list.

In this episode of the Brand Building Podcast,  I'm breaking down why suppression becomes a revenue  leak most brands never find, what we discovered  inside 153,000 suppressed profiles, how to check  your own Klaviyo account right now, and the right  process to bring people back without destroying  deliverability.

The revenue leak isn't always the email you're  sending. Sometimes it's the thousands of people  you're accidentally not sending anything to.

→ Want us to look inside your account? Watch this first: https://www.youtube.com/watch?v=_MUGArf4M18

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Connect with Me: 🌐 breadloaf.co 📋 Free Retention Scan: https://breadloaf.typeform.com/to/rotiGDm7 📅 Book a Call: https://calendly.com/markmilutin/retention-audit-kick-off

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