Most people think email marketing started with Klaviyo.

Mine started at a winery in Paso Robles in 2011.

In this episode of the Brand Building Podcast, I'm taking  you back to where it all began — how I taught myself email  marketing running a wine e-commerce startup, moonlighting  it while working at top Southern California agencies, and  eventually running $15M/year Toyota lead gen programs  through event marketing at NASCAR, Bass Pro Shops, and  Stagecoach.

From there: Director of Ops at Stealth Venture Labs,  founding Bread Loaf in 2016, and generating over $1 billion  in attributed revenue for our clients through retention and  lifecycle marketing alone.

No overnight success. No shortcuts. Just 15 years of figuring it out — before anyone was  calling it retention marketing.

📋 Free Retention Audit: https://breadloaf.typeform.com/to/rotiGDm7 📅 Book a Call: https://calendly.com/markmilutin/retention-audit-kick-off

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