f your customers can predict your next sale before you announce it, you’ve got a problem.
Most brands default to percent off because it’s easy — but flat discounts do nothing to change buying behavior. They just make the thing customers already wanted cheaper.
In this episode, I break down the offer ladder Bread Loaf uses with clients: why BOGOs and bundles outperform percent off, how to build hot campaigns so you’re never starting from a blank doc when revenue dips, what run rate is and how to use it, and how to properly segment win-back audiences so you’re not sending the same coupon to everyone.
Before your next promotion, ask yourself: am I giving the customer a reason to change their behavior — or am I just lowering the price?
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