Will Harrison: The Sales System That 5x'd This Gym's Signups

🌎 Will Harrison, co-owner of CrossFit Bath and founder of The Fitness Flywheel, joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50.

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📱 Socials:

Will Harrison (Instagram): https://www.instagram.com/willjar58/

CrossFit Bath (Instagram): https://www.instagram.com/crossfitbathbox/

CrossFit Bath (Website): https://crossfitbath.com/

The Fitness Flywheel (Instagram): https://www.instagram.com/thefitnessflywheel/

The Fitness Flywheel (Website): https://www.thefitnessflywheel.com/

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥Show Notes

• 0:00 — Intro & meet Will Harrison, co-owner of CrossFit Bath
• 2:04 — From member to co-owner: how most people get into this business (and how Will didn't)
• 6:55 — Starting as CrossFit Bath's first-ever commercial hire, mid-COVID, with 142 members
• 7:09 — Run a successful gym with Kilo (visit https://usekilo.com/gw)
• 8:34 — The result of just having someone focused on sales: 8-10 new members/month to 48-49
• 11:37 — Will's core sales philosophy: "sales is the transfer of enthusiasm"
• 14:34 — "No one cares about your gym" — why features don't sell, outcomes do
• 15:02 — The "writing reflex": why jumping to solutions too fast kills the sale
• 16:16 — The real reason gym owners lose the sale after presenting the price
• 22:56 — How The Fitness Flywheel started as a side hustle helping other box owners
• 24:56 — Real client results: 34 members to 36% growth in a month, and 2 gyms to 3
• 26:42 — How Will and his partners structured the buy-in and valued the business
• 30:36 — Will's advice for anyone stuck growing their gym
• 32:37 — Outro — where to find Will, CrossFit Bath, and The Fitness Flywheel