Andrew Sugerman on Hyrox, Branding, and Why AI Won't Replace Your Coaches

🌎 Centr CEO Andrew Sugerman joins Mateo Lopez to talk about his jump from running Marvel comics and Disney's social channels to building the equipment behind Hyrox, why 92% of Hyrox finishers are already gym members, and what it actually takes to build a brand gym owners can be proud of.

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For gym owners and operators interested in Centr x HYROX commercial opportunities

Try the Centr App (includes the only HYROX-certified digital training programs)

📱 Socials:
Centr (Website): https://shop.centr.com/
Centr (Instagram): https://www.instagram.com/centrfit/

🎙️ Listen On:
Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465
Spotify - https://creators.spotify.com/pod/profile/gymworld

📺 Watch On:
https://www.youtube.com/@GymWorldWorldwide

🔥Show Notes

• 0:37 — Mateo introduces Andrew Sugerman, CEO of Center
• 1:39 — Andrew's 12 years at Disney, running Marvel comics and digital/social
• 2:43 — Why he left Disney for health and fitness
• 7:11— Run a successful gym with Kilo (visit https://usekilo.com/gw)
• 9:16 — The identity and community hook that keeps Hyrox athletes coming back
• 13:37 — Center's equipment now inside 4,000+ gyms
• 15:04 — How the Hyrox partnership started at a 2023 race in Anaheim
• 18:43 — How gym owners can bring Hyrox in, even non-competitors
• 24:00 — The growth numbers: 2.5M athletes and US cities doubling in 2026
• 26:26 — What actually makes a brand partnership work
• 29:37 — Brand advice for gym owners without a Disney budget
• 33:19 — Where AI fits into coaching, and where it doesn't