How Cassie Day Kept Gym Rent at 20% of Revenue in a Brand New Space

Kilo co-founder Mateo Lopez and CEO Kaleda Connell are joined by All Day Fit's Cassie Day, as they take listeners on a construction tour of Cassie's brand-new standalone gym space in Toronto — covering the lease negotiation that almost didn't happen, the front-desk debate every gym owner has, why she's building a member lounge instead of maximizing square footage, and how the All Day Fit brand is evolving as she moves out of a shared space for the first time in a decade.

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📱 Socials:

Cassie Day (Website): https://alldayfit.com/about/cassie-day/

Cassie Day (Instagram): https://www.instagram.com/cassiedayyy/

All Day Fit (Instagram): https://www.instagram.com/alldayfit.co/

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https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes

• 0:00 — Welcome to the All Day Fit construction tour
• 1:39 — Negotiating the shared back space with the landlord
• 3:00 — The great front-desk debate: staffed vs. unstaffed
• 6:14 — Why the community lounge is worth the square footage
• 10:53 — Walking the main training floor and equipment setup
• 14:00 — What Cassie would do differently: lawyers, realtors, and lease red flags
• 15:56 — Why she left a shared space after a decade
• 17:39 — Space-hunting for two years and keeping rent at 20% of revenue
• 18:56 — Building sustainable coach careers with the "Strong Academy" model
• 20:04 — New hires and org structure
• 24:52 — Paternity leave in Canada and folding a partner into the business
• 26:32 — Rebranding from anti-diet-culture messaging toward "capability"
• 29:11 — The content strategy experiment: cutting all content for two years
• 30:29 — A Romania trip sparks the idea for parent-and-child classes
• 33:13 — Final thoughts and where to find Cassie and Kilo