How Chris Travis Runs a $100K/Month Gym With Just 2 or 3 Staff Members

🌎 Chris Travis, founder of Seattle Strength and Performance, joins Mateo to break down how he runs five (soon seven) small group training gyms with just two or three staff each, keeps staffing costs around 30% of revenue, and spends $5-6K a month on PR instead of Meta ads.

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📱 Socials:

Chris Travis (Instagram): https://www.instagram.com/chris.travisss/

Seattle Strength and Performance (Website): https://www.seattlesp.com/

🔥Show Notes

• 0:00 — Intro: $100K a month with 2 to 3 staff and a 50% margin
• 1:22 — Chris’s background: from Amazon to 1,100+ members across five Seattle gyms
• 2:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw)
• 3:13 — The model: individualized small group training in pods of six
• 3:38 — How staggered sessions stretch capacity from ~150 members to 250-300
• 7:26 — The staffing model: 2 to 3 people per gym, each with a clear functional role
• 8:03 — Keeping programming consistent across locations with an approved exercise library
• 8:36 — How Chris holds facility staffing costs to about 30% of revenue
• 11:30 — Unit economics: one location, $100K a month, ~50% margin
• 13:23 — How to adapt this model if you only have one location
• 15:05 — Marketing: 30-60 qualified leads a month, with less ad spend than most
• 16:06 — Why Chris spends $5-6K a month on PR instead of Meta ads
• 18:27 — Why opening locations close together builds brand equity
• 20:52 — What’s next: 15 gyms by the end of 2028
• 21:16 — Outro: where to find Chris
• 21:30 — Run a successful gym with Kilo (visit https://usekilo.com/gw)