Brand Strategy is the real advantage for designers right now, not AI.

But a framework and a template on their own won’t give you what you need to win brand strategy work.

If you’re weighing up a brand strategy course, and want to sort the wheat from the chaff before you invest, this one’s for you.

I dig into the 3 things every brand strategy education program or course should cover, including:

  • Why brand strategy is an advantage, not a silver bullet
  • The essential process step so many brand strategy courses skip
  • The soft skills a six-week course alone can’t give you
  • How to get client bums on seats once you’ve learnt the system

Brand strategy isn’t a quick fix. Learn it properly and it becomes an advantage you give yourself for the long haul.

 

Connect with me:

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