The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them.

If you've heard about brands defining their "enemy" and thought it sounded good but weren't sure how to apply it for a client, this one's for you.

I tackle the "brenemy" concept and give it the framework it's been missing, including:

  • Why standing against something is just as powerful as standing for something
  • How your ego influences the enemy you choose to challenge
  • How to shape a strong villain strategy using four key criteria

A good villain strategy is more than a clever concept to impress your client with. In this episode you'll learn how to make it a proper brand strategy tool.

 

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