People don't pay for what they can't see.

So why do so many designers hide the most valuable thing they do?

If you have a feeling you're giving your thinking work away for free, but you're not sure how to go about charging for it, this episode is for you.

I get into:

• How to turn intuitive thinking into a deliverable that gets noticed • The biggest mistake designers make when they list their services • A simple way to start pricing your thinking, even without a formal process or service • Productising your thinking, and why it instantly raises what you can charge

You don't need a full blown brand strategy process to start charging for the thinking you're already doing.

You just need to make it visible.

 

Connect with me Grow your value and your advantage with Brand Strategy - The Brand Method program Find me on Instagram

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