136. Andy Starr on Messiness, Disruption and Advantage - Brand Strategy Unwankified | Lyssna här

Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree.

In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding branding, Andy shows he is a master challenger, disruptor, and divergent thinker.

Prepare for discussion on:

• The value and purpose of simplifying strategy

• Reasons to embrace messiness and chaos

• How brand strategy has been devalued and where to from here

• What happens when questions don't work

• Creating advantage through difference

...and so much more.

About Any Starr:

Andy is an award-winning brand architect and strategic sparring partner for business leaders.

A musician and recovering law student, he teaches MBA candidates in the EU, is a co-founder of an LA-based public safety tech brand, and splits his time between the US and Austria.

No business-changing whiteboard books. Yet. But he did do a Top-1% TEDx talk, so that has to count for something...