S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

Guests in part 3: 

Saima Rashid - SVP Marketing & Revenue Analytics at 6sense 

• How to use 6sense for ABM at scale 

• How to succeed in today’s generative AI world 

• Why it’s critical to get teams thinking outside the box

Kevin Ryan - Head of Revenue IBISWorld 

• How to support how buyers WANT to buy today 

• How to tactically become an expert in personalization 

• Why marketing is a rugby team, not a relay race 

Dina Otero - VP Demand Gen at Mission Cloud 

• Success story from ‘in the trenches’ moving from lead model to account-focused 

• Challenges when switching from lead to account model 

• Favorite strategies for marketers for 2025 

Jonathan Burg - SVP Revenue at New Breed 

• How to think holistically when building a customer lifecycle 

• How to gain GTM fit 

• Metrics revenue leaders are focused on right now 

APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 

More about the host, Janelle Amos:

LinkedIn: https://www.linkedin.com/in/janelleamos/

Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A