Avsnitt S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments Demand Gen Made Simple Spela Dela
Guests in part 2: Andy Champion - SVP International at 6sense Right way to expand GTM internationally #1 thing companies do wrong when expanding into EMEA Jon Russo - Founder and CMO at B2B Fusion ABM vs ABX, definitions, which is right for you What NOT to do when moving from lead-based to account-based Christine Polewarczyk - SVP Product Marketing and Research at PathFactory Supporting the buyers journey in a frictionless way using AI Back to basics - all about quality Surj Gish & Juanita Baker - Managing director and VP strategy, planning, and integration at ROI DNA Foundations in 6sense to maximize investment with LinkedIn How to not be bullied to stop TOFU for lower funnel conversion tactics Kerry Cunningham - Research and Thought Leadership at 6sense 2024 buyer experience report - trends, insights How to align marketing and sales in modern B2B buyers journey Resources: https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 More about the host, Janelle Amos: LinkedIn: https://www.linkedin.com/in/janelleamos/ Website: https://elevate-growth.com/ YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A Rss Apple Podcaster →
