Demand Gen Made Simple
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Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

Demand Gen Made Simple
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 Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like: 


  • Is there such a thing as testing too much? 

  • Do you need tech and tools to run experiments? 

  • Is the juice worth the squeeze? 

  • Leveraging experimentation vs abusing experimentation 

  • Assess risk and concluding impact


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