AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes?


On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Lottie Namakando, SVP of the Total Search Practice at WPP Media UK, to explore how advertisers can traverse AI Overviews, fragmented discovery, and the growing search trust gap.


This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.


~ Episode breakdown ~


(2:10) How are AI answers changing consumers' buying behaviours?

(11:11) Do sponsored AI search results risk eroding user trust?

(20:31) PMW's Resell Me a Pen Challenge


~ Further reading ~


80% of Google searches with AI-generated summaries end without a click


Consumers now trust AI for shopping decisions more than social media – report


‘OpenAI is about to monetise conversation itself’: Adland reacts to ChatGPT Ads reaching the UK

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