How to fix your attribution problem before it's too late

Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire.

On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Jaye Cowle, CEO of Launch, join host Joe to talk the future of attribution. Together, the trio create a road-map for how marketers can plug future measurement gaps and ensure everyone gets a fair slice of the attribution pie. 

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:24) Where is attribution headed?

(16:44) How can you keep clients on side?

(28:24) PMW's Resell Me a Pen Challenge

~ Further reading ~

3 tough questions on... attribution

Should affiliate marketing move away from last-click altogether?

Are attribution models leaving content creators out in the cold?

If ChatGPT recommends a product, who should get paid?

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