Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon continue to reign supreme despite a myriad of legal troubles. Can the open web survive?


On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Senior News Reporter to analyse if Big Tech has become indestructible, and whether or not this spells disaster for the future of the open internet and its supporters like The Trade Desk.


This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.


~ Episode breakdown ~


(2:14) Big Tech's legal troubles

(10:47) The moral dilemma of Meta

(19:16) Where to next?


~ Further reading ~


‘Wrist-slaps for anti-competitive conduct’: Does adland agree with the DOJ’s Google AdX verdict?


‘Brands are stuck in a moral dilemma’: Is Meta’s $18bn settlement a sign to cut adspend on social?


The Trade Desk to cut 15% of global workforce in restructuring


Amazon slams FTC's ad auction lawsuit as 'misguided'

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