Are ChatGPT's 'Sponsored Agents' tempting fate?

OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust?

Also in this episode of the Performance Marketing Unlocked podcast, PMW's editorial team discuss the future of the UK's creator economy, assessing whether or not advertisers should be excited at the prospect of a billion dollar industry.

Finally, the team says farewell to host Joe, who is sadly leaving PMW and the podcast behind to pursue greener pastures back in his homeland of Australia – gifting everyone with his own attempt at PMW's Resell Me a Pen Challenge on his way out.

~ Episode breakdown ~

(2:52) Is OpenAI tempting fate?

(10:43) Can anything slow down the creator economy?

(22:08) PMW's Resell Me a Pen Challenge

~ Further reading ~

‘Advertisers should be wary’: Are ChatGPT’s Sponsored Agents a risk worth taking?

ChatGPT rolls out conversational ads with ‘Sponsored Agents’

‘The growth rate tells its own story’: Should adland be excited about a billion dollar UK creator economy?

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