Beyond The Search Bar
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EPISODE 9: Beyond the Search Bar – Andrew Holland on Why SEO Lost Its Credibility

Beyond The Search Bar
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Search marketing is "about to be destroyed and rebuilt," says Andrew Holland — and he's got a pointed theory about how the industry got here. Russ sits down with Andrew, Director of SEO at JBH and founder of the Growth Through Content newsletter, for an unflinching take on how a vocal group of SEO influencers publicly declared GEO "just SEO," sparking infighting that made the entire channel look uninvestable — right as demand for SEO agencies dropped sharply year-on-year.

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