EPISODE 8: Beyond the Search Bar – Logan Young on Music Marketing and Audience Building

Russ sits down with Logan Young — usually behind the scenes as Impressive's Paid Ads Lead — for a rare conversation about his other life as a working musician who's spent over a decade building an audience from nothing.

Logan breaks down how he uses Meta ads as "fuel" for Spotify's algorithm, turning paid traffic into organic streaming momentum — and Russ draws the parallel to brands, where paid awareness builds demand that compounds into long-term visibility and customer loyalty.

They also dig into content strategy: why chasing virality is a trap, why the best organic content is just "filming what you're already doing," and why Instagram's trial reels are an underused A/B testing tool. A candid, cross-disciplinary take on building something sustainable in a fragmenting attention landscape.