Beyond The Search Bar
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EPISODE 4: Beyond The Search Bar - Nik Vujic on Why Good Marketing Is Good GEO

Beyond The Search Bar
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Nik Vujic, founder of Get Stuff Digital, returns to the show for a deep dive into where AI search is heading in 2026. Nik explains why he repositioned his agency around "organic growth" instead of SEO, breaks down the AI-powered agentic system his team has spent seven months building in-house, and shares a surprisingly effective playbook for managing brand reputation on Reddit. Russ and Nik also debate how the AI tool landscape will consolidate, the difference between black-hat shortcuts and sustainable AI search visibility, and why - at the end of the day - good marketing is good GEO.

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