In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.


Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose, and authentic connections can help brands create meaningful relationships with their audiences.


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Show Notes:

(00:45) Introduction to Pepe

(02:35) Humanizing brands in the era of AI

(06:30) Building trust with storytelling

(10:00) The role of community and purpose in brand growth

(14:25) Framework for effective marketing and storytelling

(17:10) Metrics that truly matter for business growth

(20:10) Importance of human-centered experiences

(23:45) Future of marketing


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