In this episode of The Influence Factor, Alessandro Bogliari chats with Deepa Lakshmin, Head of Social Media and Video at Lonely Planet, to explore how travel content creation has evolved, why long-term creator partnerships matter, and what the future of travel inspiration looks like in the digital age.


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Show Notes:

(01:17) Introduction to Deepa and Lonely Planet

(03:07) Long-Term Collaborations in Influencer Marketing

(04:55) Lonely Planet Correspondent Network: Concept and Implementation

(08:16) Identifying Storytellers and Content Creators in Travel

(11:15) Offline to Online Travel Experience

(15:00) The Future of Travel Inspiration and Content

(20:11) Working with Tourism Boards and Brand Partnerships


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