In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.

The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.


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Show Notes:

(01:32) Introduction to Kirby

(03:35) Co-Creation and Collaboration with Influencers

(05:10) Balancing Brand Guidelines and Creator Authenticity

(10:50) Experiential Marketing and Brand Ambassador Trips

(15:38) Managing Campaigns and Metrics Effectively

(17:50) Integrating Influencer Marketing into Broader Strategies

(19:03) Future Trends in Influencer Marketing

(21:02) Building Community IRL


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