In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.

Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.


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Show Notes:

(01:16) Introduction to Danny Farris

(04:37) Marketing Moments and Fan Engagement Strategies

(07:56) Impact of Social Media on Player Connection

(09:18) Content Trends and Audience Engagement

(11:34) Balancing a Legacy Brand and Innovation

(14:34) The Evolution of Schedule Release Strategies

(19:44) Future Opportunities in Sports Marketing


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