FUSIAN’s cofounder on why, 16 years in, it’s time for a brand refresh

In this episode of Take-Away with Sam Oches, Sam talks with Stephan Harman, cofounder and CEO of FUSIAN, a sushi concept based in Columbus, Ohio, that has grown to seven locations over 16 years. FUSIAN is on the cusp of its biggest change yet: A brand refresh in which it’s evolving its entire look and feel as it plans for the next phase of growth. Stephan and Sam sat down in person in Columbus to talk about that brand evolution and how the business has evolved over a decade and a half to better serve its guests.

In this conversation, you’ll find out why:

• Your first location should be a profitable test kitchen
• There’s always room for improvement — even with your core product
• If your product travels well, consider fewer units in each market
• Customers can make their own decisions around health and wellness
• Branding guidelines help you tell your story — and grow into new markets
• People align with like-minded brands

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.