Everyone tells you to "let your personality shine through" in your content, and sure, that's part of it. But that's not actually what makes people choose you over the twelve other people doing the exact same thing you do.
In this episode, I'm breaking down what I call your “you-ness” or your "isms,” the unspoken, almost invisible reasons behind every decision you make in your business. It’s the stuff that feels so obvious to you that you'd never think to say it out loud.
Well, it turns out that's the exact thing your content is missing!
EPISODE HIGHLIGHTS:
→ Why "be yourself" is incomplete advice, and what your actual "you-ness" is made of
→ The wedding photographer story that made me book a vendor before I even had a venue
→ A behind-the-scenes look at a client call where we uncovered her brand's real "ism" and used it to source content straight from her own community instead of her own mouth
→ How one of my clients turned a short phrase from a tagline into her entire content strategy
→ The action item to figure out your own “isms” so your content can start doing the heavy lifting of pre-qualifying your dream clients
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