The number one question I get from people inquiring about my services is: "What ROI can I expect?" (Translation: Can you guarantee I'll make more money if I hire you???)
I love a direct question, and I'm going to give you a direct answer too… Sales are not your social media girlie's responsibility.
I'm breaking down why your content can do everything right, and you still might not see sales, using my go-to steakhouse analogy and a real story about an app that got me from discovery to a $29.99 purchase in two minutes flat, versus one that lost me the second it asked for my credit card. The content did its job in both scenarios. What happened after is what made the difference!
EPISODE HIGHLIGHTS:
→ Why I will never guarantee you revenue
→ A real six-step buyer journey I went through myself, and why skipping any of those steps kills conversion
→ Investing in social media before you have a proven offer is not the best idea
→ How to know if you’re ready to invest in social media marketing
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