Most people think that when they hire me, I'm going to help with social media content, email content, website content. And look, that's true. I love doing all of that. But what I love even more is helping you understand that content doesn't stop at the awareness level.
Brand perception and customer experience are content too. It might not neatly fit under the bucket of "content" the way the industry tends to think about it, but I wholeheartedly believe everything in your business is content. It might not be marketing content, but it needs the same intentional, consistent through line.
I'm talking proposals. I'm talking the Google Doc or portal you send clients after they pay you. I'm talking the box that shows up on someone's doorstep. If it's a digital asset, if it's a print asset, if it's a message you're communicating in any form… that's content, and it's either building trust or destroying it.
EPISODE HIGHLIGHTS:
→ Why content doesn't stop once someone becomes a lead
→ The "three Vs" (voice, visuals, and verbiage) and why they need to stay consistent from your Instagram grid all the way to your proposals and client deliverables
→ A behind-the-scenes look at my early career and how it shaped the way I think about content today
→ Why a sloppy, five-minutes-before-the-meeting proposal can tank a sale even if your marketing did its job perfectly
→ The tale of two unboxing experiences — one that turns a customer into a raving fan and one that kills the hype
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Follow me on Instagram at @pane.marketing
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