There's truly nothing worse than running a lame, last-minute flash sale that no one sees or cares about until after the promotion ends. And yet that's how most Black Friday campaigns go: someone remembers in mid-November, slaps "save 25%" on a graphic, and then wonders why the money didn't roll in.
In this episode, I'm walking you through my step-by-step guide to planning a Black Friday campaign that's actually profitable. Yes, I know it's October, and you might be feeling a little behind, but you've still got time to warm up your audience so you're not jump-scaring them with a "surprise, you've never heard from me, but please give me your money" situation.
We're picking a promotion, mapping your timeline, figuring out why your audience should pay attention in the loudest month of the year, and I'm taking you behind the scenes of a campaign for one of my fractional CCO clients that did so well they had to apologize to their audience for running out of inventory mid-sale. Their people were literally waking up at midnight to place orders!
EPISODE HIGHLIGHTS
→ Why your Black Friday marketing ideally starts in August or September
→ How to build a promotion that doesn't depend on slashing your prices
→ The five timeline options for running your sale
→ Why "why you, why now" is the question your messaging has to answer if you want to stand out in the loudest month of the year
→ What to create before, during, and after your sale
→ How to give your campaign a core message and storyline so it doesn't sound like every other "Black Friday sale"
→ The behind-the-scenes breakdown of a campaign that brought in over 470 orders by 7:30 a.m.
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LINKS
→ FREE BFCM CAMPAIGN PLANNER: https://panemarketing.kit.com/ab5d57a6cf
