Etsy sales are slow, so you lower your price, because cheaper means more buyers, right?
Wrong, and it's costing you on both ends.
There is always someone cheaper than you, so the price shoppers leave for them anyway. And the quality buyers, the ones who actually came to Etsy ready to pay for something special, read your rock-bottom price as "the cheap version" and scroll right past. You end up stuck in the middle, where nobody buys.
In this episode I break down why competing on price on Etsy is a game most makers were never built to win, why a low price pushes away your best buyer instead of attracting more, and why the person shopping on Etsy was never shopping on price in the first place. If you've ever discounted out of fear and wondered why it didn't move the needle, this one reframes the whole thing.
What you'll learn:
Why most makers will never be the cheapest (and why that's a strength, not a flaw)
The reason dropping your price doesn't bring the flood of buyers you picture
How your price works as a signal before a buyer reads a single word
Why a low price loses the quality buyer, not just the bargain hunter
What "stuck in the middle where nobody buys" actually looks like in your shop
What to compete on instead of price, so the right buyer sees the value first
Podden och tillhörande omslagsbild på den här sidan tillhör
Sarah Waggoner. Innehållet i podden är skapat av Sarah Waggoner och inte av,
eller tillsammans med, Poddtoppen.
