In this episode of Hotel Moment, Karen Stephens welcomes back Aaron Miller, Senior Vice President of Digital Marketing and CRM at Highgate, for a grounded conversation on AI's real role in hospitality. Drawing on more than 20 years across brands like The Venetian Resort Las Vegas, Trump Hotels, and Turning Stone Enterprises, Aaron explains why the direct booking renaissance depends on hotel-owned content, why guests still want a curated website over a chat window, and how Highgate is pivoting its FIFA World Cup demand strategy from inbound international travel to local markets, staycations, and packaged offers.
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