In this episode of Hotel Moment, Karen Stephens sits down with Lydia Bates, Director of Sales and Marketing at Dream Inn Santa Cruz, Santa Cruz's only exclusive beachfront hotel. Lydia explains why independent lifestyle hotels win on storytelling rather than transaction, how Dream Inn's on-site reservations team begins curating the guest experience from the very first call, and how targeted email campaigns convert OTA visitors into loyal repeat guests. She also shares how Dream Inn fights seasonality with creative campaigns like "Ride Out the Storm" and leverages sister property partnerships through Ensemble Hospitality to build cross-property guest loyalty.
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