The lost art of a reservation call: How to build trust, capture data, and close bookings

In this webinar episode of Hotel Moment, Brent Sanders, Sr. Customer Education Specialist at Revinate, sits down with Colton Bean, Director of Reservations at Suncadia Resort, to unpack Revinate's Secret Shopper Call Report, which analyzed 308 calls to 135 luxury properties. The findings are stark: 92% of unbooked calls collected zero contact details, and 56.6% skipped discovery questions entirely. Colton shares how Suncadia trains agents to ask the right questions, secure bookings before guests hang up, and use call recordings to coach a fully remote team. Their message: technology should support the conversation, never replace it.