The blueprint for iconic hotel F&B

In this episode of Hotel Moment, Karen Stephens talks with Ami Alexander, Managing Partner at Barrel Aged Management. Drawing on two decades of experience with brands like Hakkasan Group, Sydell Group, and Virgin Hotels, Ami breaks down how guest expectations shifted from standard corporate consistency to local, intentional storytelling. She explains why developers must underwrite F&B concepts early to avoid forcing operations into poorly planned kitchens. Ami also outlines what allows concepts to scale without compromising design, and how tailored management support helps hotel teams deliver authentic experiences.