In this episode of Hotel Moment, Karen Stephens sits down with Mickey Stout, Director of Marketing at Claremont Resort & Club, to mark the podcast's 200th episode. Drawing on over 20 years of marketing and operations experience, Mickey explains how the historic property turned former taboo ghost stories into an annual commercial engine. She outlines how a single media familiarization trip generated a 200-person waitlist, how CRM profiles turn seasonal tour visitors into repeat guests across 276 rooms and four restaurants, and how veteran staff help surface authentic, bookable history.
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