The Rebellious Leader™
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S7 E37 How to Rebrand Your Business Authentically Without Losing Your Identity with Vanessa Jennings

The Rebellious Leader™
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Ever feel like your branding is "fine" but something still doesn't sit right? This week I'm joined by Vanessa Jennings, founder of Bake Brands, who spent a year building a "neutral" personal brand before realising it was the exact opposite of who she actually is. We talk about ditching the coach label for strategist, why bold branding attracts the right clients, the AI slop ruining content right now, and what actually makes a brand magnetic online. If you've been quietly rebranding in your head for months but haven't pulled the trigger, this one's for you.

Key Topics Covered

In this conversation with brand marketing strategist Vanessa Jennings, we get into:

  • How to know when your branding isn't aligned with who you are
  • Why she moved from "neutral" branding to bold, colourful, and unapologetically her
  • The difference between positioning yourself as a coach versus a consultant or strategist
  • How five redundancies in the fashion industry built the resilience to run her own business
  • What actually makes a brand feel magnetic to the right clients
  • Her honest take on using AI in business, including why AI-written content is killing trust
  • The stat on personal branding and employee advocacy most business owners are sleeping on
  • How human design and gut instinct shaped her rebrand


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