S7 E41 The Biggest Instagram Mistakes Business Owners Are Making Right Now (with Claire, Studio 5 Social)

If Instagram feels like a beast you can't control, this episode is going to change that. I'm joined by Claire, founder of Studio 5 Social, who's spent years helping business owners get seen and get sales on Instagram without the overwhelm. We get into the four biggest mistakes she sees over and over, why chasing virality can actually wreck your business, the trend she was doing before anyone else, and the one thing about your Instagram audience that most people don't realise until it's too late.

Key Topics Covered

In this conversation with Instagram strategist Claire from Studio 5 Social, we cover:

1. The four biggest Instagram mistakes business owners make and how to fix them
2. Why the algorithm isn't a beast, it just needs to be taught
3. How to know if your content strategy is actually working, beyond likes and followers
4. Why going viral can be the worst thing that happens to your business
5. How to get comfortable on camera when you hate being on camera
6. Why you don't actually own your Instagram audience, and what to do about it
7. A breakdown of her offers, including the one she'd "marry" and the one she'd ditch

Connect With Claire, Studio 5 Social

1. Instagram: @studio5social (DMs are her happy place)
2. Email: claire@studio5social.co.uk, also available for enquiries
3. Website: studio5social.co.uk

Let's Connect:

1. Come say hi on Instagram: @mills_gray
2. Website: https://www.millsgray.com
3. The Rebellious Leader Book: https://www.millsgray.com/book/